aja experience
All this is your holiday

A pool with chairs and a boat in the background.

Wellness

A table with various dishes and wine glasses.

Gastronomy

Sustainability

Included services

One person is holding a gift box with a red ribbon.

Vouchers

A man holds a tray with wine glasses and a bottle.

First
aja holiday?

This is aja holidays:
uncomplicated, warm and genuine

aja is about more than just holidays. It’s about that feeling of letting go from the first ray of sunshine by the sea to the last glimpse of the starry sky in the Alps. We show you how effortless a holiday can feel when everything simply flows. aja stands for holidays that are honest, warm and easy-going. Whether you’re exploring, relaxing or simply enjoying yourself, with aja you experience days that feel like a true break from everyday life. Because your well-being is what matters most to us.

Die Wasseroberfläche eines Außenpools bei Sonnenuntergang.

aja Travemünde

All offers on request and subject to availability. This is a limited contingent, depending on the offer plus single room, seasonal, weekend and public holiday surcharges.

What is aja?
Holidays for everyone

At aja, holidays are meant to feel light – without strict rules or formality. Genuine, open and with a smile: that’s our idea of hospitality. aja means quality without the fuss – hotels that impress with warmth, atmosphere and location. Here you can just be yourself: whether over breakfast with a sea view, relaxing in the spa after a long day, or chatting at the bar in the evening. Because aja is about holidays that simply feel right.

Our philosophy

More than sunshine, spa and good food.

Holidays at aja are an attitude towards life: open, warm and mindful.

Authentic experiences that feel real

Effortless relaxation without pretence

Conscious enjoyment – with responsibility

Reliable quality and informal service

We believe in authenticity, in places that let you truly feel where you are. In relaxed moments that come naturally, not staged. In mindful enjoyment that tastes good and does good through regional produce and responsible choices. And in genuine quality with service that’s there when you need it, but never in your way.

That’s what creates the special aja feeling: honest, relaxed and beautifully real.

A man and a woman in bathrobes are reading a book.

Where holidays
just happen

At aja, it’s not about a packed program, it’s about endless possibilities. Whether by the sea, in the mountains or by the lake, our hotels are always in places where relaxation comes easy. Do whatever feels good: sleep in, swim, hike, take a sauna, enjoy. No obligations, just options. Because an aja holiday means: not having to, but being free to.

Discover our holiday destinations

What would you like to do?
This is how you experience aja

aja is as versatile as the people who stay with us.
You decide what your holiday looks like, whether you start the day with energy, take it slow or simply let your thoughts drift.

Wellness

Immerse. Breathe. Feel good.
Wellness at aja isn’t a ritual, it’s a way of life. Sauna, pool, massage – everything’s there if you want it, nothing’s compulsory. Warmth, water and tranquility flow together to create moments that stay with you. And the best part? You can enjoy it all with a view: of the sea, the mountains or the lake.

Experience aja wellness

Culinary delights

Enjoy – your way
Good food makes people happy, especially when it’s honest. Our aja restaurants serve fresh, seasonal dishes, prepared with care and a love for simplicity. Holidays simply taste good here, from breakfast with your favourite view to dinner in the evening. Experience aja dining

aja culinary experience

A man and a woman are walking in a field.

Exercise

Be active without pressure
At aja, you move because you want to, not because you have to.
Whether it’s morning yoga, hiking in the mountains, cycling along the coast or a few relaxed lengths in the pool – it’s all about that good feeling afterwards.
Exercise at aja means recharging your energy, not exhausting it.

Experience aja active